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SEO Page optimization tips and tricks

Note : We recommend to improve in priority the site speed and the "title" tag

We took time to write all these tips. Share this page will make us happy :)

Title tag -tips or tricks


- The page title appears as the blue, bolded, underlined text on a Google search results page.
- Make sure your title is explicit, short, and communicates the topic of the page's content.
- It is recommended to have between 60 and 70 characters.
- Choose a title that contains your most important keywords of the page at the beginning of the tag
- Don't put keywords in the title that are not contained on the web page text
- Try to minimize the use of stopwords (such as of, if, and, with, the,...)
- Each page of your website should have a unique title tag, which helps Google know how the page is distinct from the others on your site.
- For information, we calculate the length in characters, and not in bytes to have the best possible calculation

Meta head tag -tips or tricks

Meta description
- The meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result.
- Write a description that would interest users and encourages them to click. A better worded Description could increase click through rates.
- The meta description should describe the content of the page and contains your most important keywords.
- Keep all descriptions larger than 50 characters, and no more than 160 characters (24 words or less), spaces included. Google displays 154 characters, and other search engines display even less.
- Don't put keywords in the meta Description that are not contained on the web page.
- High-priority phrases should be utilized within the first 154 characters of the Description.
- Avoid making the Description a string of keywords.
- The maximum usage for any particular word is three.
- Each page of your website should have a unique meta description, which helps Google know how the page is distinct from the others on your site.
- For information, we calculate the length in characters, and not in bytes to have the best possible calculation

Doctype declaration
- The DOCTYPE declaration should be the first tag in your HTML documents and contains a link to a Document Type Definition (DTD). This tag helps web browsers to render your markup correctly.
- It's important to use the right DOCTYPE declaration to the page content.
- We recommend to use the HTML5 DOCTYPE because it's the most up-to-date standard

Favicon
- A favicon is the little custom icon that appears in the browser tab just to the left of the page's title. It is most often just the logo for a website and this is a good way to give your website a professional image.

Robots meta tag
- If there is no robots tag, the default is "INDEX,FOLLOW". So Googlebot will index a page and follow links to it
- You can use a special HTML tag to tell robots not to index the content of a page, and/or not scan it for links to follow.
- It's preferable to use the NOINDEX tag on individual pages than use the NOFOLLOW tag to ensure content does not appear in our search results.
- Don't confuse the NOFOLLOW of the Robot tag with the rel="nofollow" link attribute.
- The more pages that search engines index, the better, as this offers more opportunity for your website to be found.

Encoding
- Specifying language/character encoding can prevent problems with the rendering of special characters.
- UTF-8 is probably the best character set to go with because UTF-8 is a more international encoding.

Open Graph Protocol
- The Open Graph Protocol is a set of tags that allows a webmaster to give major social networks (Facebook, Twitter...) precise information on its pages. This information will allow social networks to better display a link on these pages have been placed by their users.You can set the type, title, description, address, contact information, even a specific location.
- In theory, the impact of the Open Graph SEO is limited to social networks (Facebook, Twitter ...) and not for the search engines (Google,...). In practice, social networks have become so important that the search engines can not ignore the data in their Open Graph algorithms, and the major search engines analyze now these Open Graph tags.
- Be sure to check your implementation of these tags using Google's Structured Data Testing Tool http://www.google.com/webmasters/tools/richsnippets
-More details, consult the official website of the Open Graph : http://ogp.me/
- First, modify the attributes of your <html> tag : <html xmlns:og="http://ogp.me/ns#" xmlns:fb="https://www.facebook.com/2008/fbml>
- Then, add the following tag in the <head> section :
- Facebook<meta property="og:title" content=" "/>, can be also : og:description, og:site_name, og:image, og:locale, og:type, og:url
- Twitter<meta name="twitter:site" content="@twitter_handle">, can be also : twitter:card, twitter:creator, twitter:title, twitter:description, twitter:image
- Google+<meta itemprop="name" content="Google+ title for the page being shared">, can be also : itemprop="description", itemprop="image"

Content / body tag -tips or tricks

Webpage word text length
- First of all, there is no ideal word length and no optimal amount of text per page.
- A 100-word page about Keyword A has no significantly better chance of ranking than a 500-word page about Keyword A.
- But more content is almost always better, and will only potentially help but remember that the quality of your content is what is most important.
- Write easy-to-read text, fresh and unique content. Create the content for your users, not for the search engines
- We recommend that a page contain at least 250 words of unique content (but it's not a rule)
- Incorporate your keywords into the body text in the top, middle and bottom of your web pages
- Use keywords in heading tags, bulleted or numbered lists.
- Use your primary keyword a few times throughout the page's content.
- Try to use strong, bold, underline or italicized text at least once for emphasizing keywords.

Code / Text ratio
- There is no ideal keyword density and no optimal percentage

Keyword density
- Keyword density is the percentage (%) of times a keyword appears on your webpage in comparison with the total number of words on the same webpage.
- Your main keywords need to have the ideal keyword density to rank well in search engines. SEO experts consider the ideal keyword density to be 1 to 3 %
- The optimum density varies greatly from engine to engine.
- We recommend you to create web pages with an keyword density average of 3%-10% keyword density in the body text

Strong / bolds / italics tags
- It is very important to highlight your keywords of your page.
- You can use many HTML tags (<strong>,<b>,<em>,<i>) to add emphasis to keywords, but these tags should not contain too many keywords in order to maintain their efficiency, and don't apply this style to every keyword occurrence on the web page
- <strong> and <b> HTML tags will indicate strong emphasis and is usually displayed in bold font.
- <em> and <i> HTML tags will indicate strong emphasis and is usually displayed in italic font.

Heading tags (h1,h2,h3,h4,h5,h6)
- Heading tags (e.g., <h1>, <h2>, etc.) specify the topic of sections or paragraphs on a page. Heading tags are an important website component for catching the user's eye, so be careful how you use them.
- There are six sizes of heading tags (<h1> the most important, and <h6> the least important)
- Use Only One <h1> tag on any page - even Google recommends this.
- The <h1> tag should need to incorporate the primary keyword (also use in the page title and the URL or the page)
- Use as many as required H2 tags, but keep your page concise. So we recommend to reduce to 4 maximum <h2> tags if your text is less than 2000 words.
- Keep your Heading tag length relatively reasonable.
- Insert your top keywords into the heading text (max total word count = 5)

iFrame / Frameset
- Frames and iFrames are not recommended because their content is not readable by search engines

Flash
- Flash content can not be properly indexed by search engines, and have become obsolete and have been replaced by CSS3 and HTML5 animations.
- Flash should only be used for specific enhancements. Avoid full Flash websites !
- This advice also applies to AJAX.

IMG tag -tips or tricks

ALT attribute
- Use ALT Attribute with <img> elements
- The ALT attribute in an image element describes the alternative text for an image and informs the search engine of its description and needs to describe the images.
- The length of the ALT attribute text should be inferior to 80 characters and not more than 10 words.
- Do not use special characters like @, $, ^, &, !, *, #

Title attribute
- You can write keywords in the the title attribute, but don't spam it.
- The title attribute will probably not improve rankings (because currently Google ignores the contents of this attribute), but will improve the user's experience.
- The length of the Title attribute text should be inferior to 80 characters and not more than 10 words.

Title attribute
- Use a title attribute in your anchor elements to describe the link in a web page.
- You can write keywords in the the title attribute, but don't spam it.
- The title attribute will probably not improve rankings (because currently Google ignores the contents of this attribute), but will improve the user's experience.
- The length of the Title attribute text should be inferior to 80 characters and not more than 10 words.

Internal link
- An internal link is a link from one page on a website to another page on that same website.
- Internal links are mostly used for navigational purpose
- Internal and external linking can also affect the Google PageRank value of your home page and internal pages.
- Internal links are important to both visitors to your site and to search engines,
- We recommend to have at least 10 Links to internal pages and should never be more than 75-100 (including navigation links). Anything beyond that is too much.

External link
- An external link is a link that points to another page on this website.
- It's recommended to use external links from sites that share a common theme or use your keywords.
- Be sure that your external links don't return a 404 status.
- We recommend to always focus on link quality, and not quantity.
- We recommend to have at least 5 Links to external pages and should never be more than 75-100. Anything beyond that is too much.

Nofollow link
- Nofollow link is a link with rel="nofollow" attribute inside of the link's anchor tag
- A Nofollow link is a link that doesn't allows search engines bots to follow through are no follow links.
- Links are important to both visitors to your site and to search engines
- In some cas, it's usefull to avoid spam comments in blogs (if your site has a blog with public commenting turned on and you don't want a spammy site)
- For Google, too Many nofollow Links Won't Hurt Your Google Search Rankings

Underscore in the link
- We recommend that you use hyphens (-) instead of underscores (_) in your URLs.
- The search engines treats URLs with underscores as a single word, and the URL using hyphens (-) has more than one word.

DOMAIN -tips or tricks

Alexa Rank
- Alexa rank is generally established as a good quality traffic barometer.
- Alexa ranking system is calculated based on page views and number of average daily visitors (traffic) to that domain from the people who visit a web site with Alexa toolbar installed and add-ons for Google Chrome, Firefox, and Internet Explorer.

Google indexed page
- The total number of URLs currently in Google's index. These URLs are available to appear in search results.
- The number of web pages indexed can influence a website's overall ranking score, and the more pages that search engines index, the better is the opportunity for your website to be found.
- This number will change over time, as new pages are added and indexed, and old pages are removed.
- Create a sitemap and submit it to Goole to add your URLs in the Google' index

Robots.txt file
- The major search engines including Google, Yahoo! and MSN use web crawlers to collect information from your websites.
- These bots are automated, and before they access pages of a site, they check to see if a robots.txt file exists that prevents them from accessing and/or indexing certain pages or directories.
- The robots.txt file is a simple text file and has to be placed in the root folder or top-level directory of your website like this: www.mydomain.com/robots.txt.
- Do not restrict crawling where it's not needed with robots.txt
- It also specifies where the XML sitemap file is located.

Sitemap file
- A sitemap is a file containing an ordered organisation of the linking structure of your site.
- This file allows search engines to crawl your entire ebsite more intelligently et helps your site pages to get indexed quickly.
- We recommend to specify your sitemap's location in your robots.txt file. Or/and you can place the Sitemap file in the root folder or top-level directory of your website.
- Don't get confused with XML sitemap and HTML sitemap. XML sitemaps are principally designed for the search engines bots.

CSS -tips or tricks

CSS / Cascading Style Sheets
- CSS (or Cascading Style Sheets) files are an important part of most websites.
- The number of CSS files depends on the website what is good or what is bad.
- In fact, when you have one or more CSS files, the client or the web browser have to make yet another request to get the linked file which adds to the latency of the total rendering time of the webpage. So there are fewer requests, so there are less file loading, and it's good to make the webpage rendering the fastest.
- Try to combine CSS files to one single file. If this creates a large file, then divide them up into 2-3 files
- Try to reduce the total CSS files to 3-4 maximum.
- We recommend do not using the @import statements. Consider including links to each and every css file directly in the HTML source rather than using @imports.
- When your CSS style is used only on one page (or very few pages), then it is best to include it in the HTML code.

Inline CSS
- Don't use inline styles in your HTML, except if a unique style needs to be applied to one element.
- Always create an external style sheet (CSS) file for your styles.

JAVASCRIPT -tips or tricks

Javascript
- Javascript files are an important part of most websites.
- The number of Javascript files depends on the website what is good or what is bad.
- In fact, when you have one or more Javascript files, the client or the web browser have to make yet another request to get the linked file which adds to the latency of the total rendering time of the webpage. So there are fewer requests, so there are less file loading, and it's good to make the webpage rendering the fastest.
- Try to combine Javascript files to one single file. If this creates a large file, then divide them up into 2-3 files
- Try to reduce the total Javascript files to 3-4 maximum.
- Try to place JavaScript files at the bottom of your HTML document where possible to load the webpage faster

Javascript inline
- Don't use inline JavaScript. Try to create an external file.

SEMrush